The Key To Viral Success

"In the world of online video, cat videos aren’t exactly considered high-brow entertainment, often ranked with punches to the groin and farting babies. But there is a lesson to be learned from their vast popularity — specifically, the lesson that a tightly paced piece of content with nearly universal appeal, a video that captures the essence of what makes for an engaging narrative, will always make a splash. People of all ages, all races, all languages can understand and enjoy these videos. As long as they’re cat people, of course."