Marketing Themselves to Death

I can only guess that Jonathan Chait does not watch professional golf on television, where the practice of interviewing at the end of every tournament (often late in the fourth round, at a critical juncture when the focus should be on the golfers) the CEO or Vice President for Marketing of the title sponsor has been in place for years. The only good thing to be said of these interviews is that they are usually so abbreviated (15 seconds or less) they are almost insulting to the CEOs.