Go Negative, Young Man

These sorts of criticisms of Obama's newly minted negative advertising strategy totally miss the point. The substance of the negative ads don't matter, only the barrage itself. If you are really going to play offense, you must attack on all fronts with overwhelming force -- you're not going to win on every front, but thankfully you don't have to. Go after McCain on his age, his Internet illiteracy, his Sunni/Shia gaffe, his flip-flops, his temperament, his sexism and frat-boy sense of humor, his Bush lite policies, his hiring of Karl Rove proteges, his total lack of vetting of Palin, his lobbyist-riddled campaign staff, his adultery... throw everything you've got and then throw some more. Some of it will get through. No mercy, nothing is off limits, and take no prisoners. Remember, bitch is the new black.