Does This Guy Really Have Sam Zell's Ear?

Actual quote from an actual memo by a Tribune Company executive:

THE WORLD OF SOUND: Still tied to earth? Escape! There's a world of sound: Natural: Thunderstorms Human: Running...panting....sleeping...crying Electronic: Phasing, Backwards songs, repeat echo, STEREO panning Created: Get out your audio brush and paint! Musical: We once tried Bagpipes on A Rock station and it sounded great! Harps, Oboes, Strings, Ukulele, Banjo, psychedelic.....it's all there to use. Challenge the ear.

Tell Zell has other fun ruminations.